BM: Do you ever find the reverse is true? If a school trip comes in you have a captive audience whereas if you're developing something for the public you are somewhat constrained by marketing. Do you ever find yourself wanting to do things that you are prevented?
HF: Well - in a way yes. For example we've just - um - been planning out the summer themes for the next few years. When I arrived here the programme for this year had already been set up by my predecessor so, I've just been following that, for this year. Which is great, made my life my first few months nice and easy. But we're planning again now, we're planning now for the next few years. And - some of the things that I'd like to do I know aren't - appropriate for our general family audience. So - we've got to be - yes, sometimes it does limit you - but - equally it's not as limiting as say the national curriculum. And if you do want to do something that's a bit different or doesn't fit the classic family group, audience, you know, anyone from over 5, then you can - you can always put on a special event for a target audience. So you might want to say "oh no, I'll do something for teenagers" you know. and you go out and you market to teenagers. Or you might say "oh no, we're going to do an under 5's day" or something, you know. And so you can, you can do things if you want to. So, but no, you do have to bear in mind that the majority of the people who walk through the door are - family groups. Age 5 to 100. So yeah.