BS: Going back to Bruce said something about telling stories I was thinking also about visualising. As an example in the It's Electric project you talked about this picture you were going to create about a man walking with the dog and there's the tree being blown up. How important is that in terms of communicating science?
HF: I think it is important. I think if you can imagine - I could just draw a picture - we could just draw diagrams - that are put onto the wall and that would be it. Whereas instead you've got to - you create a narrative because people can - engage with it they can see "well I could be - that could be me going out, walking the dog" or you know. It's important about getting - you know making people feel - it's a relating thing so that they can you know, understand and relate to what it is. so, yeah.