ER. Why do you think they work well?
CW: I think, it - it's a familiar context. Children, even if they don't actually sit at home and watch a game show, they may be on the in the background, and - and they're done, in an, it's an excuse to do things in an exciting way and dramatically, you know, if you're the game show presenter. It's - everyone is involved. I mean the way we do it with the cards, and things, everyone is going to be very much involved. They also have a, they have like a little number on their cards so we've got a lottery machine so any any moment we can say "right, come on down number 22" and they've suddenly got to launch into the you know, on to the stage. So there's that element of "Oooh, what's going to happen?" You know, so=
ER: =Could it be Me?
CW: Yeah, "Could it be me." Yeah. So, so, I think that's why. And the fast nature of it, is it's pretty fast paced as well, so, yeah, I think that's good.