BS: Have you heard the term edutainment being used?
JC: mmm occasionally.
BS: What do you think of that?
JC: ((laughs)). It - it's a silly word. Um - I I quite like the idea that you learn without knowing about it. I did a discovery box to a school once and said "Do you know what subject it's all about?" Someone said science and a child next to me said "No it's not. It's just fun". No, you're having science as well. They couldn't believe that anything that much fun you could actually be learning. So I like the idea that you can learn whilst you're entertaining yourself and almost in spite of yourself. Can turn on people - that would never go near it otherwise.