BS: If you describe an exhibit, perhaps one of the exhibits from It's Electric could you perhaps deconstruct it and tell me which bit is art and which is science?
DS: Yeah I don't think we really do the art side that well. I'd like to be a lot better at at visually creating stunning exhibits. We - and that's partly to do with the fact that me and Darren are engineers and we're not, we didn't go to art college and - Heath's an engineer as well. So we do things in a bit of an engineering way in terms of you go well the best way to build it is like that so you build like it that. And we do think- we do, obviously, think about the aesthetics and that but perhaps more in terms of how're we going to attract people to this exhibit rather than saying how're we going to make this beautiful. Like I don't think that hardly ever comes up on our - list of things, "oh it must be beautiful." We hardly ever ((laughs)) discuss- we do discuss "Oh that'll look rubbish." But it's more kind of a consideration of of you want people to look at it and think it's professional. Rather than you want them to look at it and go "that's stunning." Because I suppose it is a a secondary consideration for us - in terms of interactive exhibits. Whereas for - people designing stuff for - well say a product designer designing a chair, it's much more important to them that it looks visually appealing so that people buy it. Whereas we just want it to be attractive that people want to play with it.
Yeah I I personally feel I could be much much better at making things look bett- look visually stunning. I think because it's not top of the list it it rarely gets - rarely gets done and it's a - much more important to us that it works well.