BS: So what can an exhibit do that text can't?
TS: Well it is the fact that - if you only read something - you've got to process it in a much more intellectual way than if you see something or you get hold of something and make it do something. I think that there is a - it is an easier communication pathway if you do something with something and look it and talk about it and laugh about it rather than if it is just presented there - as a couple of lines or however many lines of text. And so I think that our communication channel - is wider and shallower, shall we say than - than text is. So it's easier for people to, shall I continue the metaphor get their feet wet. And - I've never used that one before, but I think that it is probably appropriate.