BS: That's one of the things I'm wondering. One of the things you said at the beginning you try to encourage people to be creative about the way that they produce things here. So why is creativity important what type of scientific things does that mean that you can communicate if you're doing science in that way?
AS: So why is creativity important do you mean?
BS: Yes. Can all science be taught creatively?
AS: I suppose in the sense that a lot of things that can be done interactively, you know, for example so instead of reading a book about the way to do something or a scientific phenomenon or whatever you could actually see it for yourself or do it for yourself or whatever. That's creative. I suppose the creativity doesn't just come from um thinking about what in particular to do but how to do it you know. So, just thinking about an easy demonstration in one our science theatre shows, I'm sure we could do that an infinite number of ways. But it's about thinking how do we do it so that, you know, everyone can see it properly. If possible people can actually do it themselves you know get people down to the front. How can we do it so that we're really hitting the - for the schools hitting the important information that we have to get across and keeping the teachers happy who've brought the students along and also entertaining and informing and educating the students. For the public - I mean the creativity is obviously about putting across a subject that some people think isn't for them and putting it across in a creative way that people will think "Oh God I didn't know that" or that's a really exciting way of saying that or interesting way of saying that or whatever. Or just even not even that specific but just coming away and thinking "that was a really good show and I'm really pleased I went to see it." So that's where I think the creativity comes in.