((Interviewers swap roles))
BD You were talking about there being different kinds of exhibits for different
people. Can you tell us a little bit more about how you know how the people
that are interacting with the exhibits are interacting with them in the way
that you want them to.
HW Right, I mean, I wouldn't, this is not a one to one match. You
know, it's, it's a, it's two Gaussian distributions rubbing up against each
other, in terms of that. I mean you will always get, you'll always get surprises
at the people who'll go for the more contemplative, or, indeed for the more
active exhibits. Certainly the, the first criteria is that they use the things.
I mean we have this "Three Laws of Exhibits." First law is "Attraction." People
don't want to use it don't go up to it and use it then it doesn't matter how
much it teaches how elegant it is you won't get anything across. Then there's
"Function", it's got to work, it's got to work in the way that they expect,
it's got to be safe, it's got to stay working, be durable, not use consumables
etc etc. Then finally you get to the education which is the point of it but
if you don't do the first two before the education you never get there. So
- whether they use it is the first criteria, and the feedback that we get
from the helpers about how people use it. I mean, the exhibit developers,
do spend time on the floor but they don't spend anything like as much time
on the floor as the helpers do. So you always have this, backup feedback mechanism
from the helpers who will, if it, if it's wrong the helpers will come into
the workshop, drag you out, show you it's wrong, you know. So we don't get
off, lightly with that.
