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Interview with Heath Whitaker - Concept Development Director

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BS would you differentiate between Techniquest and a museum?

HW Right. I think, in, certainly in the UK there, there's, a fairly hard demarcation line between museum and somewhere like Techniquest. The classification thing, the grand imperial taxonomy, the phrase they use, to control things by classifying them and having them in your collection and you've got one of everything, and that sort of thing. So there's that aspect to museums. The other aspect to museums, I mean, even if you look at the brand sign for a museum, it's a temple with an "M" in it, you know, if you look at the front of Cardiff Museum you have to go up the steps between the marble pillars and, throw open the huge doors and then across the marble floor. It's about awe, control and that sort of thing, you know, museums are changing but if you come into Techniquest it should almost be like going into your front room. You know, there's a carpet on the floor, there are bright things, there are people relaxed and playing. People soak it up much more, much better. I mean, the very structure of some museums says "this is not for you" but science centres "no, this is for you, come in, have a go."