Interview with Heath Whitaker - Concept Development Director

BD In phase 3 then did you scrap everything that was there before and start afresh?

HW No. No. Again, it's, it's another thing that has gone through, Techniquest it's not something to be particularly proud of but, you know, when we looked at the gas-board's showrooms and we were thinking about the layout of it we thought well these people who've laid this out as gas-board showrooms they're professionals they know about, all of the, psycho-ambience etc, getting it right. So if there was a cooker of about that high there we put an exhibit about that high there and ((laughs)) just filled in the spaces with blocks that were almost the same shape as the things that came out.

So, then when we were looking for, going from phase 2 to phase 3, I mean, phase 2 I suppose we, because phase 1 had had lots of different rooms in it we produced smaller enclaves within the main space of phase 2. So that was a sort of legacy from phase 1 to phase 2. But going from phase 2 to phase 3 - I would look at, say a popular exhibit like the "Ducking Kaleidoscope" which is not here, now, I'd think "Ooh that's good but how would I take it further? Great, we'll have a mirror maze." So, we did that. Looking at each exhibit, that was successful, and why it was successful, and then thinking well how do I do this on a grander scale? How do I do something a bit more than that? So, there were things like that added in there, which gave me, I'm always very keen on having a few in the bank a few that I know are going to come out right and be OK and then I can be much more relaxed about being more, risky and exploratory about what I'm doing.