BD Well, I think you've answered the question. Just to expand on it could
you sort of give us a sense of what you think are the most important factors
involved in bring an exhibit into life, into existence.
HW Right, you have to have - a clear idea of what you want to get
over. You - it's - simpler and it works - usually better if you have a clear
idea of how you're going to bring that about. But that - you have to be careful
with the how to part because quite often in developing and exhibit, you find
a better thing on the way to developing it as you become more, more familiar
with the phenomena as you're developing things. The, the extremes of this
are some people in the business don't actually start out to develop an exhibit
they start playing with things and find what they can do with them, and you
get some really wonderful exhibits coming out of that. A lot of Ned Carver's
environmental exhibits came from just Ned playing with different phenomena
and different things and then thinking "Hey this would be great" and then
it crystallises down so you have the, broadening out and then crystallizing
down to an exhibit. If you just, depict it as a linear process, it's very
effective, it's very efficient, as a way of doing things, but you might miss
something on the way there. So, you know, being open is good, but it's quite
hard in a very, hard-nosed budget-led productivity-oriented type of thing,
there can be plenty of random factors coming in on that linear path, you've
planned, that are going to make it take longer without planning to go random
as well.