BS: We were thinking about the relationship between being informative and=
AS: =Ok right are they mutually exclusive. Or are they whatever.
BS: Yeah.
AS: yeah, ok. Right. So in formativeness keep it in the back of your mind. So informative entertaining I would say probably, for schools informative is you know like. Let's say they're 50% each. Informative probably has the edge on entertaining. Although both of them are important. And for schools - for public - entertaining has probably got the edge on informative. So do I think you can (speak to both)? Yes I do. But I think probably the emphasis changes slightly. But I don't think that by being informative you can't be entertaining or by being entertaining you lose you lose credibility with the audience because you're just sort of you know being - saying things that aren't really - don't really stand up scientifically whatever. No, I do think they are not mutually exclusive and they do sit side by side. But I think the focus is different for the different audiences that we work with. I'm trying to talk fast now so I remember the question while I'm getting to the end of the answer. I don't know if you noticed. ((laughs))