BD What would you say are the most important factors that govern which of
the ideas got adopted and indeed get adopted?
HW OK Mmmm - I'm trying to think a bit more about the process as
it is now rather than as it was then, it was a very different process to have
to do many many things, some ways freer than it is now. What governs what
goes forward? I mean part of what I do as concept development is to try and,
do a very broad, brief, which Darren can look at and say "how, how am I going
to do this? How am I going to take it through?" But if I can think through
the issues and flag them up at different stages, I mean Darren has to come
in and rethink them, for himself, because everybody thinks in different ways,
but at least I can map out the, the broad progress, and how it's going to
go. So, if I can, I can make things happen by, doing, a fair amount of the
work, first and seeing whether it works and whether it'll happen or not, those
little, electro-luminescent Q marks, I just worked out, what needed to be
done, found out what it would cost, and then it was a matter of Darren deciding
whether that fitted in with his plans for Electrical or not which luckily
it did, so we did it.
I like, when I have the opportunity to prototype things and to try them
with the public, I like to have as many options open as possible - before
I go for the final, exhibit. I want to have, experience with the public and
how, it feeds back and how much they enjoy it, before I spend the big bucks,
on making it right. So, like phase 2 was a rehearsal for phase 3 and some
of the exhibits were taken from phase 2 and done more elaborately for phase
3, similarly if I can get an exhibit out on the floor as a prototype in the
hub or something like that and learn from it, and then do it bigger.
